Who_we_are
Our Approach

 

Coyne_graph_About

Our Story to Date:

Coyne Research is a multi-award winning market research agency established in January 2012. Since then, Coyne Research has developed a strong reputation for high quality research and a respectable client list.

 

Marketing_logo
finalist_WMB copy
SFA_Small_Business_Award

Award Winning Research:

We are immensely proud to operate at the forefront of the research and marketing industry. In 2015, our research for Lidl won the Market Research award at the AIM All-Ireland Marketing Awards. This followed the the Marketing Society Brand Development and Strategy award and the overall ‘Grand Prix’ for our Lidl Brand Challenge research in 2013 and the Excellence in Qualitative Research award in 2012 for our 360º Pensions Research conducted on behalf of Irish Life. Coyne Research projects were shortlisted for the Advertising and Creative Development Awards in both 2013 and 2012, for research conducted on behalf of Drink Aware and Coors Light, respectively. We also won a 2014 Emerging New Business award from the Small Firms Association, also in 2014 our Managing Director Bernie Coyne was shortlisted for Female Entrepreneur of the year award.

Our Approach to Research:

We develop bespoke and innovative research approaches for our clients – ensuring that research objectives are met and actionable recommendations are delivered. We offer a fresh research perspective – providing innovative methodologies and research techniques to deliver strategic insights for our clients. Our research outputs are never descriptive. Our reports always include detailed recommendations and insights. Our research aims to help our clients make commercially profitable decisions.

 

Our People

 

Bernadette Coyne

MANAGING DIRECTOR

Ber_Coyne_Imagelinkedin_logo

Bernie Coyne is the Managing Director of Coyne Research, founding the company in 2012. She is the consummate researcher with over 20 years’ experience in the industry and an in-depth knowledge of brand, advertising and consumer research. Bernie has a reputation for tackling tricky brand research briefs and high level strategic insight projects. Her experience covers a wide range of industries including financial services, FMCG, telecoms and pharmaceutical research. A Maynooth University graduate in sociology, geography and maths; and past Chairman of the Alumni Association, Bernie also has post-graduate qualifications in education (HDipEd) and marketing from the Chartered Institute of Marketing (UK). Bernie completed the Certificate and Diploma in Company Direction, IOD Chartered Director Programme in 2013. Prior to forming the company, Bernie was Managing Director of Amárach Research, Founder and Managing Director of Research Solutions and a Director with Lansdowne Market Research.

Sabrina Barbour

OFFICE MANAGER

Sabrina has worked in the industry since 2006, starting in Research Solutions and holding positions in a number of Market Research agencies since then. She has extensive experience in all things admin and is an expert in charting, having worked closely with research executives on quant and qual projects large and small. Sabrina joined the team here at Coyne in early 2016, taking up the position of Office Manager. She brings enthusiasm, organisation and efficiency to the role. Liaising constantly with all staff and suppliers, her assistance in the day to day operations of the company ensures all our systems run smoothly. Sabrina still keeps a hand in charting, mainly through mentoring newer team members.

Jason Clarke

DATA ANALYST MANAGER

Jason_Clarkelinkedin_logo

Jason joined Coyne Research in 2014 after graduating from NUI Galway with a B.Sc. in computer science and information technology. It was through this course that he gained experience in programming and data processing. Jason currently works as a data analyst in Coyne Research.

Colm Murphy

RESEARCH EXECUTIVE

linkedin_logo

Colm was awarded an MSC in Information Systems for Business Performance from University College Cork, and graduated with Honours in 2016. This course contained a strong emphasis on data analysis and how data can be used to deliver value to an organization. During this course, Colm gained valuable experience working as a consultant for a large multinational IT organization, delivering data driven results and developing client relationships. Colm joined Coyne Research in 2016, and is involved in qualitative and quantitative research, as well as data analysis.

Lesley Kelleher

DIRECTOR

Lesley_Kelleher_Imagelinkedin_logo

A graduate of DIT with a BSc in Marketing and Management, Lesley began her career with Research Solutions, becoming Associate Director at Amárach Research following its acquisition. After six years working there, Lesley joined W5 Marketing Intelligence where she was responsible for team leadership and the development and management of a number of customer experience measurement programmes. She joined Coyne Research in October 2013 with a wealth of experience as a dualist researcher, spanning a variety of methodologies and across a broad range of sectors. Lesley has a strong background in financial services, telecommunications and utilities research, and has a particular interest in anything food or drink related.

Shauna Callagy

RESEARCH MANAGER

Shauna_ Callagylinkedin_logo

Shauna graduated from NUI Maynooth with a B.A. in English and Sociology and from there went on to complete a MSc. in Business Management at NUI Maynooth. It was during this course that she developed a particular interest in business advancement through marketing and strategic research. Shauna joined Coyne Research in summer 2014 and currently works across projects utilising both qualitative and quantitative techniques.

Conor O’Neill

RESEARCH EXECUTIVE

linkedin_logo

Conor graduated from Maynooth University in 2016 with a 2:1 Bachelor of Business Studies degree in marketing. Conor joined the team at Coyne research in 2016 and is involved in conducting market research through both qualitative and quantitative techniques, including segmentation, brand evaluation research, proposition testing, creative advertisement testing and usage & attitudes research. He has worked across a wide variety of sectors including, financial services, telecoms, public health and cosmetics.

Kristina Campion

RESEARCH EXECUTIVE

Kristina joined Coyne Research in 2016 after graduating from DIT with a M.Sc. in Marketing. Previous to this, Kristina graduated from UCD with a B.A in Geography and Sociology. It was through her masters that she gained hands on experience in market research. So far, Kristina has gained a range of experience across both quantitative and qualitative methodologies, including ad tracking, creative testing, quantitative and qualitative data analysis.

 

Alice Wainwright

DIRECTOR

Alice_Wainwrightlinkedin_logo

Alice has a BA in Historical Studies and an MA in Public Policy Research from Newcastle University. She worked at GfK NOP in London for over 4 years specialising in quantitative research across a broad range of sectors including; utilities, retail, travel, transport, regulation and government bodies. Whilst at GfK she completed her MRS diploma in Market and Social Research Practice. More recently Alice worked at Nielsen in Ireland as an Account Manager for various FMCG clients. Alice joined the Coyne Research team in August 2014 and is involved in both quantitative and qualitative projects.

Conor Comerford

RESEARCH MANAGER

Conor_Comerfordlinkedin_logo

Conor holds a BA in English, Media and Cultural Studies and has been working in the market research industry since 2008. He began his career with Behaviour & Attitudes, and spent over six years there, working ultimately as Research Assistant developing and contributing to both long-term tracking and ad-hoc studies. He has worked across a wide variety of sectors including FMCGs, financial services, telecoms, utilities and hospitality, and has lengthy experience in quantitative methodologies and analysis. Conor joined the Coyne Research team in 2015 and is involved in both qualitative and quantitative methodologies within Coyne Research.

Ruth Gavigan

HEAD OF ACCOUNTS

Ruth_Gavigan_Imagelinkedin_logo

Ruth is Head of Accounts and Payroll at Coyne Research. Bright and ultra-organised Ruth looks after the finances and makes sure all the numbers add up for both clients and ourselves at Coyne Research!