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The Politics of Social Media

Many have said that social media has completely revolutionised politics – and there is plenty of evidence to support these claims, from Donald Trump’s controversial Twitter feed to politician campaign videos on YouTube, to the plethora of flags superimposed on people’s Facebook profile picture. But all of this begs the question, is social media an appropriate platform for a politician to use?

According to our research, 46% of Irish adults believe it is appropriate for politicians to use social media to communicate with their constituents and the wider world in general, compared to almost 3 in 10 feeling the opposite. This isn’t surprising, as social media is a notoriously polarising topic, despite its near ubiquitous nature. There may be a few reasons people feel social media is an inappropriate platform for politicians; many people are still resistant to using social media or generally dislike its use, while others still might just feel that more conventional forms of communication should be used in politics.

Among those who consider social media use by politicians as appropriate, Facebook was considered to be the most appropriate choice, with 7 in 10 saying it would be appropriate. Twitter was the next highest choice with 6 in 10 saying it was appropriate, its use perhaps normalised by the in/famous tweets of a certain U.S. President. Circa 3 in 10 felt YouTube and was an appropriate platform for politicians, possibly as a potential medium for uploading campaign ads. 

 

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CHRISTMAS AT COYNE

With Christmas fast approaching, we asked respondents in our latest Omnibus survey, to what extent are they looking forward to Christmas. 3 in 10 people said they were really looking forward to it, while 1 … Find out more

Support for Dublin Bus Drivers

Today marks the first of a number of planned strikes by Dublin Bus drivers over the coming weeks. These strikes come just a few months after Luas drivers carried out numerous strikes earlier this year in … Find out more

Evaluating Michael D.

With Ireland’s presidency due for election again in 2018, discussion has begun around whether current president Michael D. Higgins should be allowed to seek re-election for another seven year term. Certainly, the nation appears to … Find out more

Support for Luas Drivers

The topic of strikes carried out by Luas drivers is one which has received plenty of coverage in the news in recent months. As part of our April omnibus, we decide to try and quantify … Find out more

Easter 1916 Commemorations

The evenings are beginning to become a bit brighter, as winter fades away people are now beginning to look ahead to some of the events which 2016 has to offer. The commemoration of the centenary … Find out more

Deck the Tills with Boughs of Money

In the third annual pre-Christmas consumer confidence survey, James MacCarthy-Morrogh tells us Irish people are spending again. Read the full story on the Sunday Business Post/Coyne Research report here.

Click on the link below to download as .pdf.
SBP 20151206
Methodology: … Find out more

All Greek to Me – Irish Views on the Greek Debt Crisis

The Greek debt crisis rumbles on, exacerbated by continued negative growth and strikes in the public and private sectors. Meanwhile, Ireland’s economy is the fastest growing in the EU and there are almost daily job announcements. The … Find out more

Taking the Nation’s Pulse: Is Recovery on the Way?

Coyne Research and The Sunday Business Post have again teamed up to measure public perceptions of economic events on the horizon and the impact they might have. Read the full story from Coyne Research Consultant James MacCarthy-Morrogh here.

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AIMRO reception at ESOMAR LIVE

ESOMAR LIVE came to Dublin this week and we’ve been in the listening to revelations and hearing from thought leaders in market research. Follow us on Twitter to see what we made of it all. AIMRO … Find out more

How safe do we feel online?

We asked the public a few questions about internet security. Here’s what we found:

Over 1 in 5 Irish adults (22%) have had an account of theirs such as email, social network, or online hacked.
Almost 7 … Find out more

Summer shopping and summer holidays

We asked our online panel of Irish adults about their ideal summer. Lots of people were looking forward to going on holidays (22%), and those who were staying at home were hoping for good weather (28%). … Find out more

Mortgage special on new Central Bank lending rules

Coyne Research in partnership with The Sunday Business Post examines attitudes to new Central Bank lending rules. Find out what people are saying about the mortgage market, long-term renting, and the impact of the new … Find out more

Are we in recovery? 2 in 5 still struggle to pay their mortgage

 

Recent research conducted by Coyne Research show that 2 in 5 mortgage holders, in the Republic of Ireland, find it difficult to repay their mortgage each month. Opinions are split as to how mortgage debt should be … Find out more

Majority Intend to Vote ‘Yes’ in Same-sex Marriage Referendum – Coyne Research Opinion Poll

 

The results of our January 2015 ‘Pulse of the Nation Opinion Poll’ are in! We asked the public whether they intended to vote in the upcoming same-sex marriage referendum and which way they would vote.

Nearly 4 … Find out more

Coyne Research Shortlisted for a Research Excellence Award 2014

Coyne Research is delighted to announce that we have been shortlisted for a Research Excellence Award for 2014 in the Advertising Research Category. The nomination is for research conducted for Ulster Bank, who launched their … Find out more

Welcome to our new website!

After many months of planning, we are delighted to announce the launch of our new website – designed with a fresh new look.

It has been designed with our clients – and potential clients – … Find out more

Coyne research are proud to have our work featured in the new Irish Life 2014 campaign.

Irish Life, Ireland’s largest life insurance and pensions company, announced our research findings at the launch of its new brand campaign, which celebrates 75 years in business. The campaign, which includes TV, radio, print, outdoor … Find out more