Irish Life, Ireland’s largest life insurance and pensions company, announced our research findings at the launch of its new brand campaign, which celebrates 75 years in business. The campaign, which includes TV, radio, print, outdoor and online advertising, is entitled We Know Irish life – We are Irish Life, and features 75 humorous and insightful facts which will strike a chord with generations of people living in Ireland.
With over one million customers and 75 years of doing business in Ireland, Irish Life has a deep understanding of Irish people and their needs, and is best positioned to help them plan for their financial futures. The new brand campaign demonstrates this understanding in a humorous and engaging way. Check out the new ad here.