At Coyne Research we’ll design a project to meet your research needs….
Communication Testing – Evaluate advertising collateral, emails, brochures, etc.
Usability Issues – Identify usability issues in websites and products.
Brand Identity – Test and evaluate new packaging and logo designs, clarify what brands stand for in consumers’ minds.
Product Tests – Looking to launch a new product, or improve an existing one? Want to evaluate your product in isolation i.e. ‘new & improved’ formula, or test in comparison to competitor products?
Usage & Attitudes – Obtain insights into consumer usage of, and attitudes towards products, brands and categories.
Product Positionings – Develop compelling positionings for new products & services.
Retail Outlet Optimisation – Identify strengths & weaknesses in your current retail environment.
Customer Satisfaction – Gauge customer satisfaction with your products and services and uncover any issues encountered.
Brand & Advertising Tracking – Measure the health of your brand. Identify the impact of your marketing activity. Stay up-to-date on market sentiment. Stay abreast of any potential threats such as improved competitor performance, or muted impact of advertising spend.
Creative Testing – The best media plan in the world, targeting the right people, and utilising the right platform is wasted if you haven’t got the right creative! We can help ensure that creative messages are relevant, resonate with the target audience, and have the potential to cut-through.
Brand Review – To develop insight into consumer perceptions of your brand, informing brand communications and strategies.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.