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We conduct an Online Omnibus survey with a nationally representative sample of 1,000 adults aged 18+ each month – often running two per month due to client demand.
The total sample is representative of the national population in Ireland with quotas being set in terms of age, gender, social class, and region to ensure it matches the Irish population.
An omnibus is the most cost-effective approach of reaching a large sample of consumers. This involves booking space on a syndicated survey which is used by a number of our clients – making it more cost efficient. As few as one question can be included on our omnibus – no job is too small!
Given the sample size of 1,000; the omnibus survey also allows us to analyse the results by the various generations i.e. Gen Z, Millennials, Gen X and Baby Boomers.
An omnibus is ideal for researching the following areas:
- Incidence Testing
- Tracking Studies
- Evaluating Product Ideas
- Evaluating Purchase Intent
- Concept Screening
We will assist you at every stage of the research process, including questionnaire design, with a full PowerPoint report being prepared upon project completion.
- Awareness & Usage Studies
- Public Opinion
- Pack Testing
- Ad Testing
- Brand Health Check
An omnibus is costed on the basis of question units rather than questions with the unit cost taking account of the time it takes to complete a question on the survey.
Closed Questions
€450/Unit
- Yes / No Answers
- Standard Scaled Questions (e.g. Agree / Disagree, Rating Questions)
- Incidence Questions (tick all that apply)
Open-Ended Questions
€900/Unit
- Open-Ended Questions
- Respondents Type in Verbatim Responses
- Requires Coding of Answers
Our Clients
We strive to understand our clients’ businesses and build lasting relationships with them. We see ourselves as their trusted research partner as opposed to a service provider.
Contact Details
- Phone: +353 (0)1 461 1040
- info@coyneresearch.com
- 16 The Courtyard Kilcarbery Bus. Park Dublin D22F6K2 Ireland.